What is Shoplifting in Retail Stores?
Retail Shoplifting is the act of deliberately picking up displayed items, hiding those in one’s bag or within clothes, and then walking out of the store without paying for the product. Unlike burglary or break-ins, retail shoplifting happens within the store’s business hours. Shoplifting in retail stores has emerged as one of the most shameful white-collared crimes in urban establishments, more specifically retail outlets. Depending on the worth of the stolen items as well as the consequences and circumstances of the act of retail store theft, retail shoplifting is mostly categorised either as felony or as petty misconduct by the laws of most countries. Other crimes such as fraudulent refund claims, using forged currency notes for purchases, switching price tags for displayed items or returning a duplicate item to get an original product as the replacement, also constitute retail shoplifting.
Impact of Shoplifting on Retail Businesses
Shoplifting in retail stores is a major contributor to Product Shrinkage, resulting in Abnormal Losses recorded on the balance sheets of retail businesses. An even bigger problem with retail shoplifting emerges when the retail store might have procured a very limited edition of a certain SKU (stock-keeping unit), such as clothing item or electronics goods, and one of those items is picked up by the shoplifter. Such a retail store theft incident has a direct impact on the brand reputation of the retail store, as it fails to meet the serviceability expectations of the loyal customers. Broadly, the impact of shoplifting on retail businesses can be classified into three broad headers:
- Financial losses
- Brand Reputation Damage
- Fulfillment Inefficiencies
- Lowered Employee Morale
Role of AI in Retail Loss Prevention
Traditional security and surveillance measures have time and again proven to be ineffective against retail shoplifting attempts. Such conventional CCTV systems require dedicated bandwidth of store staff in actively monitoring all the sections of the store during the business hours. AI-powered Predictive Analytics for retail comes to the rescue here. AI surveillance for retail businesses can help forecast potential attempts of retail store theft, while proactively triggering relevant alerts to the store manager or owner. The AI retail surveillance system can also detect the entry of previously convicted shoppers as the machine learning model keeps learning from past cases of retail shoplifting. Let us discuss the following broad-level AI retail applications for retail store theft and shoplifting prevention.
Intelligent Video Surveillance
AI-powered intelligent retail video surveillance solutions scan frames within video feeds for enhanced detection and retail shoplifting prevention. AI theft prevention systems employ a combination of the following parameters to accurately identify shoplifting incidents:
- Advanced facial recognition
- Behavioral Analysis
- SKU Identification and Shelf-Status Detection
- Shelf to Point-of-Sales Path Tracking
- Integration with Inventory Database
- Multi-device Input-feed Combination
Anomaly Detection
AI store theft mitigation systems constitute of AI models that are specifically trained for Anomaly Detection. Such models can identify discrepancies in counts of SKUs in the shelf vs the actual counts recorded in the database. Suspicious user behaviour, such as trying to replace the price tag on a product with a different price tag, or attempting to conceal small items within ones clothes, is detected by the AI theft prevention algorithm immediately.
The capability of these algorithms is not just limited to shoplifting. GenAI retail surveillance algorithms can identify sudden spikes in high value transactions at the point of sales, same individual trying to scan multiple cards at the POS, or any other suspicious financial activity at the cash-section of the retail outlet.
Inventory Management
AI retail surveillance solutions help with smart inventory management, thereby detecting Product Shrinkages early. They can easily integrate with ERP systems and detect any reduction in inventory levels that do not have matching purchase transactions in the ERP records within a specified time-period (say, last 5 minutes). Thus, whenever there is a retail shoplifting attempt, the AI retail security system alerts the store manager even before the shoplifter has actually left the store.
Real-time Notifications
AI theft prevention systems are programmed to trigger real-time notifications based on customisable alert thresholds and threat sensitivity levels. Further, high priority notifications can be set up for specific high-value sections of the store, such as where jewellery or mobile items are displayed. All such alerts and their timestamps, along with other incident report data, are captured and documented in the incident-database for future reference and legal purposes.
AI theft prevention alert thresholds can be customised according to the AI store theft solution’s sensitivity, and the probability and frequency of occurrence of retail shoplifting incidents at the particular store.
Challenges and Ethical Considerations of AI Theft Prevention
In India, Shoplifting in retail stores is classified as Petty Organised Crime under Section 112 of the Bharatiya Nyaya Sanhita, 2023. This section states that “Whoever commits any petty organised crime shall be punished with imprisonment for a term which shall not be less than one year but which may extend to seven years, and shall also be liable to fine.” This section replaces the Sections 378 and 379 of the Indian Penal Code which defined theft and the consequent punishment for it.
However unintentional mistakes such as forgetting to pay for one of the items in the cart, or accidentally putting a small item like chocolate in the pocket instead of the shopping cart etc. do not constitute an act of Shoplifting in retail stores. The line between the crime and mistakes is very fuzzy and retail outlet owners and managers have to be extra careful in protecting their retail assets, while making sure not to enrage genuine shoppers.
AI retail surveillance solutions are subject to other ethical challenges like bias and discrimination against specific demographic or racial communities. Such biases may inadvertently creep through the training data into the AI model that is employed in the retail surveillance solution. In the past, many customer-bodies have flagged the indiscriminate use of AI retail applications without the customers’ explicit permission, and have raised privacy concerns, claiming these applications to be a direct infringement of retail shoppers’ privacy rights.
Data breaches and misuse of AI retail application must be continuously monitored, in compliance with the existing regulatory frameworks.
Implementing AI-Driven Retail Surveillance Solutions for Theft Prevention
AI Retail Applications employ machine learning algorithms to analyse real-time video feeds and detect suspicious behaviour within the store. The AI retail CCTV solution is programmed to define the perimeter of the store, distinguish between store employees and shoppers based on facial recognition training data, and then trigger alerts when certain forms of hand actions or other behaviour of the shopper are identified as a suspicious activity with significant level of confidence. These capabilities help reduce retail store theft more effectively compared to conventional surveillance cameras, which require human monitoring at all times to thwart retail shoplifting attempts.
With AI-powered CCTV Surveillance solutions of Transline Technologies, you can prevent shoplifting attempts, thereby reducing product shrinkages and consequent losses for your retail business.
Moreover, StorePulse AI, powered by Transline Technologies, can help unlock intelligent insights for your retail business by tracking foot-traffic, customer demographics and customer behaviour with precision. These AI retail surveillance insights help you turn missed opportunities into actual sales conversions, optimise store layouts for greater efficiency and productivity, and boost customer engagement. CheckCam+, another retail enterprise focussed solution by Transline Technologies, empowers you with 24/7 Surveillance Uptime by utilising the power of AI-driven network health monitoring.
Connect with our Team today to explore how you can leverage the power of Artificial Intelligence and Smart Surveillance to prevent shoplifting in your retail stores.
